Cursor

Overview

Cursor's marketing site reads as a quietly-confident developer brand that believes in editorial calm over IDE-darkness. The base canvas is **warm cream** (`{colors.canvas}` — #f7f7f4) holding warm near-black ink (`{colors.ink}` — #26251e) for body and display alike. The single brand voltage is **Cursor Orange** (`{colors.primary}` — #f54e00) reserved for primary CTAs and the wordmark — used scarcely.

Type runs **CursorGothic** as the single sans family. Display sits at weight 400 with negative letter-spacing — a magazine-editorial voice rather than tech-bombastic. JetBrains Mono carries every code surface (and code surfaces are roughly half the page).

The brand's strongest visual signature is the **AI-timeline pill palette**: five pastel pills (peach `{colors.timeline-thinking}`, mint `{colors.timeline-grep}`, blue `{colors.timeline-read}`, lavender `{colors.timeline-edit}`, gold `{colors.timeline-done}`) marking AI-action stages inside in-product timeline visualizations. Used only in product UI — never as system action colors.

**Key Characteristics:**

• Warm cream canvas, not white. Ink is warm (#26251e), not pure black.
• Single CTA color: `{colors.primary}` (Cursor Orange #f54e00). Used scarcely.
• Display weight stays at 400 — never bold. Magazine voice.
• AI timeline pastels: 5 dedicated tokens for in-product agent action stages.
• Compact 8px CTA radius — developer dialect.
• Hairline-only depth; no drop shadows.
• 80px section rhythm.

Colors

Brand & Accent

• **Cursor Orange** (`{colors.primary}` — #f54e00): Primary CTA pills, wordmark, hero accent. Used scarcely.
• **Cursor Orange Active** (`{colors.primary-active}` — #d04200): Press state.

Surface

• **Canvas** (`{colors.canvas}` — #f7f7f4): Warm cream page floor.
• **Canvas Soft** (`{colors.canvas-soft}` — #fafaf7): IDE-pane background inside mockups.
• **Surface Card** (`{colors.surface-card}` — #ffffff): Pure white card surface — slight contrast against the cream canvas.
• **Surface Strong** (`{colors.surface-strong}` — #e6e5e0): Badges, tag pills.

Hairlines

• **Hairline** (`{colors.hairline}` — #e6e5e0): 1px divider.
• **Hairline Soft** (`{colors.hairline-soft}` — #efeee8): Lighter divider.
• **Hairline Strong** (`{colors.hairline-strong}` — #cfcdc4): Stronger panel outline.

Text

• **Ink** (`{colors.ink}` — #26251e): Display, body emphasis. Warm near-black.
• **Body** (`{colors.body}` — #5a5852): Default running-text.
• **Body Strong** (`{colors.body-strong}` — #26251e): Same as ink.
• **Muted** (`{colors.muted}` — #807d72): Sub-titles.
• **Muted Soft** (`{colors.muted-soft}` — #a09c92): Disabled text.
• **On Primary** (`{colors.on-primary}` — #ffffff): White text on Cursor Orange.

Timeline (AI-action signature)

• **Thinking** (`{colors.timeline-thinking}` — #dfa88f): Peach. Used inside in-product agent timeline only.
• **Grep** (`{colors.timeline-grep}` — #9fc9a2): Mint.
• **Read** (`{colors.timeline-read}` — #9fbbe0): Pastel blue.
• **Edit** (`{colors.timeline-edit}` — #c0a8dd): Lavender.
• **Done** (`{colors.timeline-done}` — #c08532): Warm gold.

Semantic

• **Success** (`{colors.semantic-success}` — #1f8a65): Confirmation indicators.
• **Error** (`{colors.semantic-error}` — #cf2d56): Validation errors.

Typography

Font Family

**CursorGothic** is the licensed display + body family. Fallback: `system-ui, "Helvetica Neue", Helvetica, Arial, sans-serif`. Code surfaces switch to **JetBrains Mono**.

Hierarchy

| Token | Size | Weight | Line Height | Letter Spacing | Use |

|---|---|---|---|---|---|

| `{typography.display-mega}` | 72px | 400 | 1.1 | -2.16px | Homepage hero h1 |

| `{typography.display-lg}` | 36px | 400 | 1.2 | -0.72px | Section heads |

| `{typography.display-md}` | 26px | 400 | 1.25 | -0.325px | Sub-section heads |

| `{typography.display-sm}` | 22px | 400 | 1.3 | -0.11px | Card group titles |

| `{typography.title-md}` | 18px | 600 | 1.4 | 0 | Component titles |

| `{typography.title-sm}` | 16px | 600 | 1.4 | 0 | List labels |

| `{typography.body-md}` | 16px | 400 | 1.5 | 0 | Default body |

| `{typography.body-tracked}` | 16px | 400 | 1.5 | 0.08px | Tracked editorial body |

| `{typography.body-sm}` | 14px | 400 | 1.5 | 0 | Footer body |

| `{typography.caption}` | 13px | 400 | 1.4 | 0 | Photo captions |

| `{typography.caption-uppercase}` | 11px | 600 | 1.4 | 0.88px | Section labels, timeline pill labels |

| `{typography.code}` | 13px | 400 | 1.5 | 0 | Code blocks — JetBrains Mono |

| `{typography.button}` | 14px | 500 | 1.0 | 0 | CTA pill labels |

| `{typography.nav-link}` | 14px | 500 | 1.4 | 0 | Top-nav menu |

Principles

• **Display weight stays at 400.** Magazine voice, never bold.
• **Negative letter-spacing on display only.** -0.11px to -2.16px tracking.
• **JetBrains Mono on every code surface.**

Note on Font Substitutes

CursorGothic is licensed. Open-source substitute: **Inter** at weight 400 with letter-spacing -1.5%. Or **GT Sectra** for a more editorial feel.

Layout

Spacing System

• **Base unit:** 4px.
• **Tokens:** `{spacing.xxs}` 4px · `{spacing.xs}` 8px · `{spacing.sm}` 12px · `{spacing.base}` 16px · `{spacing.md}` 20px · `{spacing.lg}` 24px · `{spacing.xl}` 32px · `{spacing.xxl}` 48px · `{spacing.section}` 80px.
• **Section padding:** 80px.

Grid & Container

• Max content width: ~1200px.
• Editorial body: 12-column grid.
• Feature card grids: 2-up at desktop for splits, 3-up for benefits.
• Footer: 5-column at desktop.

Whitespace Philosophy

Generous editorial pacing — closer to a print magazine than a tech site. The cream canvas has plenty of breathing room; cards within bands sit close (16-24px gap).

Elevation & Depth

The system uses **hairline-only depth**. No drop shadows, no elevation tiers. Cards float above the canvas via 1px hairlines and the slight white-on-cream contrast.

| Level | Treatment | Use |

|---|---|---|

| Flat (canvas) | `{colors.canvas}` (#f7f7f4) | Body bands, footer |

| Card | `{colors.surface-card}` (#ffffff) | Content cards |

| Hairline border | 1px `{colors.hairline}` | Card outlines, dividers |

| IDE pane | `{colors.canvas-soft}` (#fafaf7) | Inside IDE mockup cards |

Decorative Depth

• **IDE-mockup cards** are the only "elevated" element. White card on cream canvas with internal pane structure mimicking the actual Cursor editor.
• **Timeline pastel pills** add chromatic depth without surface elevation.

Shapes

Border Radius Scale

| Token | Value | Use |

|---|---|---|

| `{rounded.none}` | 0px | Reserved |

| `{rounded.xs}` | 4px | Inline tags |

| `{rounded.sm}` | 6px | Compact rows |

| `{rounded.md}` | 8px | CTA buttons, form inputs |

| `{rounded.lg}` | 12px | Cards, IDE panes |

| `{rounded.xl}` | 16px | Larger feature cards (rare) |

| `{rounded.pill}` | 9999px | Timeline pills, badges |

| `{rounded.full}` | 9999px | Avatars (rare) |

Components

Top Navigation

**`top-nav`** — Background `{colors.canvas}`, text `{colors.ink}`, height 64px. Layout: Cursor wordmark left, primary horizontal menu (Pricing / Features / Enterprise / Blog / Forum / Careers), Sign In + Download primary CTA right.

Buttons

**`button-primary`** — The signature Cursor Orange CTA. Background `{colors.primary}`, text `{colors.on-primary}`, type `{typography.button}` (14px / 500), padding 10px × 18px, height 40px, rounded `{rounded.md}` (8px).

**`button-primary-active`** — Press state. Background `{colors.primary-active}`.

**`button-secondary`** — White card pill on cream canvas. Background `{colors.surface-card}`, text `{colors.ink}`, 1px `{colors.hairline-strong}` border.

**`button-tertiary-text`** — Inline ink text link.

**`button-download`** — Larger ink-canvas CTA. Background `{colors.ink}`, text `{colors.canvas}`, padding 12px × 20px, height 44px. Used for "Download for macOS" type CTAs.

Hero & IDE Mockups

**`hero-band`** — Background `{colors.canvas}`, full-width display headline in `{typography.display-mega}` (72px / 400 / -2.16px), subhead in `{typography.body-md}`, two CTAs (`button-download` + `button-tertiary-text`), and a centered IDE-mockup card below the hero copy.

**`ide-mockup-card`** — A white card containing a multi-pane IDE mockup (sidebar + main editor + chat panel + terminal). Background `{colors.surface-card}`, rounded `{rounded.lg}` (12px), 1px `{colors.hairline}` border, no padding (panes fill the card edge-to-edge).

**`ide-pane`** — Individual IDE pane inside the mockup. Background `{colors.canvas-soft}`, text `{colors.body}` in `{typography.code}` (JetBrains Mono 13px), rounded `{rounded.md}` (8px), padding 16px.

Cards

**`feature-card`** — Background `{colors.surface-card}`, text `{colors.ink}`, type `{typography.title-md}`, rounded `{rounded.lg}`, padding 24px. 1px `{colors.hairline}` border.

**`comparison-card`** — Side-by-side "Cursor vs other tools" card. Same surface and rounding; internally split into 2 columns.

**`testimonial-card`** — Quote card. Background `{colors.surface-card}`, text `{colors.body}`, rounded `{rounded.lg}`, padding 24px.

AI Timeline (signature)

**`timeline-pill-thinking`** — Peach pill. Background `{colors.timeline-thinking}`, text `{colors.ink}`, type `{typography.caption-uppercase}` (11px / 600 / 0.88px tracking, uppercase), rounded `{rounded.pill}`, padding 4px × 10px. Marks "Thinking" stage in product timeline.

**`timeline-pill-grep`** — Mint pill. Same shape, background `{colors.timeline-grep}`. Marks "Grepping" stage.

**`timeline-pill-read`** — Pastel-blue pill. Background `{colors.timeline-read}`. Marks "Reading" stage.

**`timeline-pill-edit`** — Lavender pill. Background `{colors.timeline-edit}`. Marks "Editing" stage.

**`timeline-pill-done`** — Gold pill. Background `{colors.timeline-done}`, text `{colors.on-primary}` white. Marks "Done" stage.

Code

**`code-block`** — Inline code block. Background `{colors.surface-card}`, text `{colors.ink}` in `{typography.code}`, rounded `{rounded.lg}`, padding 20px, 1px `{colors.hairline}` border.

Pricing

**`pricing-tier-card`** — Background `{colors.surface-card}`, rounded `{rounded.lg}`, padding 32px, 1px `{colors.hairline}` border.

**`pricing-tier-featured`** — Featured tier inverts to ink. Background `{colors.ink}`, text `{colors.canvas}`. Same shape, dark inversion signals "highlighted" without colored ribbon.

Forms & Tags

**`text-input`** — Background `{colors.surface-card}`, text `{colors.ink}`, rounded `{rounded.md}` (8px), padding 12px × 16px, height 44px.

**`badge-pill`** — Small uppercase pill. Background `{colors.surface-strong}`, text `{colors.ink}`, type `{typography.caption-uppercase}`, rounded `{rounded.pill}`, padding 4px × 10px.

CTA / Footer

**`cta-band`** — Pre-footer "Try Cursor now" band. Background `{colors.canvas}`, centered display headline in `{typography.display-lg}`, single Cursor Orange CTA. 96px vertical padding.

**`footer`** — Closing footer. Background `{colors.canvas}`, text `{colors.body}`. 5-column link list. 64×48px padding.

**`footer-link`** — Background transparent, text `{colors.body}`, type `{typography.body-sm}`.

Do's and Don'ts

Do

• Reserve `{colors.primary}` (Cursor Orange) for primary CTAs and brand wordmark.
• Keep display weight at 400. The editorial voice depends on this.
• Use the cream `{colors.canvas}` page floor — never pure white.
• Render every code surface (inline, blocks, IDE panes) in JetBrains Mono.
• Use timeline pastels only inside in-product agent visualizations — never as system action colors.

Don't

• Don't introduce a secondary brand action color. Cursor Orange is the only one.
• Don't drop display to bold weights (700+). Magazine voice depends on 400.
• Don't add drop shadows. Hairlines + ink-on-cream contrast carry the depth.
• Don't use timeline pastels on non-timeline UI. They're scoped to the agent timeline only.
• Don't extract a CTA color from a third-party widget (cookie consent, OneTrust). The brand's CTA is what appears on actual product CTAs.

Responsive Behavior

Breakpoints

| Name | Width | Key Changes |

|---|---|---|

| Mobile | < 640px | Hero h1 72→32px; IDE mockup collapses to single pane preview; feature grid 1-up; nav hamburger. |

| Tablet | 640–1024px | Hero h1 56px; IDE mockup compresses; feature grid 2-up. |

| Desktop | 1024–1280px | Full hero h1 72px; full multi-pane IDE mockup; feature grid 3-up. |

| Wide | > 1280px | Content caps at 1200px. |

Touch Targets

• Primary CTA at 40px height — at WCAG AA, padded for AAA.
• Download CTA at 44px — at AAA.

Collapsing Strategy

• Top nav switches to hamburger below 768px.
• IDE mockup multi-pane collapses to a single primary pane preview on mobile.
• Feature grid: 3-up → 2-up → 1-up.

Iteration Guide

1. Focus on a single component at a time.

2. CTAs default to `{rounded.md}` (8px). Cards use `{rounded.lg}` (12px).

3. Variants live as separate entries inside `components:`.

4. Use `{token.refs}` everywhere — never inline hex.

5. Hover state never documented.

6. CursorGothic 400 for display, 400/500/600 for body. JetBrains Mono on every code surface.

7. Cursor Orange stays scarce.

8. Timeline pastels stay scoped to in-product agent visualizations.

Known Gaps

• CursorGothic is a licensed typeface; Inter is the substitute.
• Animation timings (timeline pill entrance, IDE pane reveal) out of scope.
• In-app surfaces (code editor, chat panel, agent timeline) only partially captured via marketing IDE mockups.
• Form validation states beyond focus not visible on captured surfaces.