Ferrari

Overview

Ferrari's marketing site reads as cinematic editorial — closer to a luxury-magazine spread than a typical car-OEM site. The base canvas is **near-black** (`{colors.canvas}` — #181818) holding pure white display type; white-canvas bands appear only inside specific editorial contexts (preowned listings, pricing tables, dealer surfaces). The single brand voltage is **Rosso Corsa** (`{colors.primary}` — #da291c), the iconic Ferrari racing red, used scarcely on primary CTAs, the Cavallino mark, and Formula 1 race-position highlights.

Type runs **FerrariSans** as the single sans family at modest weights — display 500, body 400. CTA labels render in uppercase with generous tracking (1.1-1.4px). The brand never uses bold display copy.

The brand's strongest visual signature is the **full-bleed cinematic hero photograph** — top-of-page imagery shows car photography, model details, or trackside livery without any chrome competing with it. Headlines float over the bottom of the photo or sit in a tight band beneath. Spacing follows the explicit 8px token ladder: `xxxs` 4 / `xxs` 8 / `xs` 16 / `sm` 24 / `md` 32 / `lg` 48 / `xl` 64 / `xxl` 96 / `super` 128.

**Key Characteristics:**

• Single accent: `{colors.primary}` (Rosso Corsa #da291c) for primary CTAs, the Cavallino, F1 race-position highlights. Used scarcely.
• Near-black canvas (#181818) — never pure black. White-canvas bands only inside editorial contexts.
• Single sans family: FerrariSans across every text role.
• Display weight stays at 500 — never bold.
• CTA labels render uppercase with 1.4px tracking.
• Sharp `{rounded.none}` (0px) corners on every CTA, card, and band — luxury-automotive precision.
• Full-bleed cinematic hero photography is the page chrome.
• Explicit 8px spacing token ladder with named scale (xxxs through super).
• Hairlines + photographic depth — no drop shadow tiers.

Colors

Brand & Accent

• **Rosso Corsa** (`{colors.primary}` — #da291c): The iconic Ferrari racing red. Primary CTA fill, Cavallino mark, F1 driver-position highlights. Used scarcely.
• **Rosso Corsa Active** (`{colors.primary-active}` — #b01e0a): Press state.
• **Rosso Corsa Hover-darker** (`{colors.primary-hover}` — #9d2211): Documented for completeness; per the no-hover policy this is not used in preview HTML.
• **Hypersail Yellow** (`{colors.accent-yellow-hypersail}` — #fff200) + **Yellow** (`{colors.accent-yellow}` — #f6e500): Sub-brand accents reserved for the Hypersail sailing program and the global focus-ring color. Not part of the main automotive palette.

Surface

• **Canvas** (`{colors.canvas}` — #181818): Near-black page floor — never pure black, slight warmth.
• **Canvas Elevated** (`{colors.canvas-elevated}` — #303030): Cards and panels on dark canvas.
• **Canvas Light** (`{colors.canvas-light}` — #ffffff): White editorial bands (preowned listings, pricing).
• **Surface Card** (`{colors.surface-card}` — #303030): Same as canvas-elevated — driver cards, livery photo plates.
• **Surface Soft Light** (`{colors.surface-soft-light}` — #f7f7f7): Light editorial alternating band.
• **Surface Strong Light** (`{colors.surface-strong-light}` — #ebebeb): Light-canvas dividers, badges.

Hairlines

• **Hairline** (`{colors.hairline}` — #303030): 1px divider on dark — same hex as `{colors.canvas-elevated}`.
• **Hairline On Light** (`{colors.hairline-on-light}` — #d2d2d2): 1px divider on light bands.
• **Hairline Soft** (`{colors.hairline-soft}` — #ebebeb): Lighter divider.

Text

• **Ink** (`{colors.ink}` — #ffffff): Display, body emphasis on dark.
• **Body** (`{colors.body}` — #969696): Default running-text on dark.
• **Body Strong** (`{colors.body-strong}` — #ffffff): Same as ink.
• **Body On Light** (`{colors.body-on-light}` — #181818): Default text on light bands.
• **Muted** (`{colors.muted}` — #666666): Sub-titles, captions on dark.
• **Muted Soft** (`{colors.muted-soft}` — #8f8f8f): Disabled link text.
• **On Primary** (`{colors.on-primary}` — #ffffff): White text on Rosso Corsa.

Semantic

• **Info** (`{colors.semantic-info}` — #4c98b9): Info badges, callout backgrounds.
• **Success** (`{colors.semantic-success}` — #03904a): Confirmation.
• **Warning** (`{colors.semantic-warning}` — #f13a2c): Validation warnings.

Typography

Font Family

**FerrariSans** is the licensed single sans family across every text role. Fallback: `-apple-system, system-ui, sans-serif`. No display/body family split.

Hierarchy

| Token | Size | Weight | Line Height | Letter Spacing | Use |

|---|---|---|---|---|---|

| `{typography.display-mega}` | 80px | 500 | 1.05 | -1.6px | Homepage hero h1 |

| `{typography.display-xl}` | 56px | 500 | 1.1 | -1.12px | Subsidiary heroes |

| `{typography.display-lg}` | 36px | 500 | 1.2 | -0.36px | Section heads, livery band |

| `{typography.display-md}` | 26px | 500 | 1.5 | 0.195px | Sub-section heads |

| `{typography.title-md}` | 18px | 700 | 1.2 | 0 | Component titles |

| `{typography.title-sm}` | 16px | 500 | 1.4 | 0.08px | List labels |

| `{typography.body-md}` | 14px | 400 | 1.5 | 0 | Default body |

| `{typography.body-sm}` | 13px | 400 | 1.5 | 0 | Footer body |

| `{typography.caption}` | 12px | 400 | 1.4 | 0 | Photo captions |

| `{typography.caption-uppercase}` | 11px | 600 | 1.4 | 1.1px | Section labels, badges |

| `{typography.button}` | 14px | 700 | 1.0 | 1.4px (uppercase) | CTA pill labels |

| `{typography.nav-link}` | 13px | 600 | 1.4 | 0.65px (uppercase) | Top-nav menu items |

| `{typography.number-display}` | 80px | 700 | 1.0 | -1.6px | Race position highlights, spec values |

Principles

• **Display weight stays at 500.** Editorial confidence, not bombastic. The cinematic photography is doing the visual heavy-lifting — type doesn't need to compete.
• **CTA labels are uppercase with 1.4px tracking.** Luxury-precision feel.
• **Nav labels are uppercase with 0.65px tracking.** Consistent with CTA voice.
• **Negative letter-spacing on display only.** -0.36px to -1.6px on display sizes; body stays at 0.

Note on Font Substitutes

FerrariSans is licensed. Open-source substitute: **Inter** at weight 500 with letter-spacing -1%, or **Söhne** for closer humanist proportions.

Layout

Spacing System

• **Base unit:** 4px.
• **Tokens:** `{spacing.xxxs}` 4px · `{spacing.xxs}` 8px · `{spacing.xs}` 16px · `{spacing.sm}` 24px · `{spacing.md}` 32px · `{spacing.lg}` 48px · `{spacing.xl}` 64px · `{spacing.xxl}` 96px · `{spacing.super}` 128px.
• **Section padding:** `{spacing.xxl}` (96px) for major bands; `{spacing.super}` (128px) reserved for hero band depth.

Grid & Container

• Max content width: ~1280px on editorial bands. Hero photography goes full-bleed.
• Editorial body: 12-column grid.
• Feature card grids: 2-up at desktop for hero splits, 3-up for benefit grids, 4-up for preowned listing tiles.
• Footer: 5-column at desktop.

Whitespace Philosophy

Generous editorial pacing. Cinematic hero photography occupies generous viewport real-estate; body sections sit in tighter editorial layouts beneath. The canvas-light editorial bands (preowned, pricing) carry tighter density than the dark cinema bands.

Elevation & Depth

The system uses **photographic depth + brightness-step** elevation. No drop shadows except a single soft-small `{shadow.small}` documented in extracted tokens.

| Level | Treatment | Use |

|---|---|---|

| Flat (canvas) | `{colors.canvas}` (#181818) | Body bands, footer |

| Card | `{colors.canvas-elevated}` (#303030) | Driver cards, livery plates |

| Light band | `{colors.canvas-light}` (#ffffff) | Preowned listings, pricing |

| Hairline border | 1px `{colors.hairline}` or `{colors.hairline-on-light}` | Card outlines, dividers |

| Soft drop | `0 4px 8px rgba(0,0,0,0.1)` | Hovered cards (single shadow tier) |

| Photographic | Full-bleed cinema imagery | Hero band, livery photographs |

Decorative Depth

• **Full-bleed cinema photography** is the brand's primary depth treatment.
• **Brand red gradient** (`linear-gradient(180deg, #a00c01, #da291c 64%)`): The Rosso Corsa gradient used inside accent bands and CTA hover states.
• **Dark grey gradient** (`linear-gradient(180deg, #3c3c3c, #030303 64%)`): Atmospheric darken used at section transitions.

Shapes

Border Radius Scale

| Token | Value | Use |

|---|---|---|

| `{rounded.none}` | 0px | Every CTA, card, band — dominant radius |

| `{rounded.xs}` | 2px | Tight badges (rare) |

| `{rounded.sm}` | 4px | Form inputs |

| `{rounded.md}` | 6px | Compact cards (rare) |

| `{rounded.lg}` | 8px | Mobile-only collapse cards |

| `{rounded.xl}` | 12px | Modal/dialog corners (rare) |

| `{rounded.full}` | 9999px | Avatar plates, badge pills |

The radius vocabulary is **sharp by default**. Sharp 0px corners are the brand button shape — never rounded pills. Pill geometry is reserved for badge labels only.

Components

Top Navigation

**`top-nav-on-dark`** — Default top nav on dark hero pages. Background `{colors.canvas}`, text `{colors.ink}`, height 64px. Layout: Cavallino mark left, primary horizontal menu (Models / F1 / Lifestyle / Owners / Preowned), language picker + utilities right. Menu items render uppercase with 0.65px tracking.

**`top-nav-on-light`** — White-canvas variant for editorial light bands.

Buttons

**`button-primary`** — The signature Rosso Corsa CTA. Background `{colors.primary}`, text `{colors.on-primary}`, type `{typography.button}` (14px / 700 / 1.4px tracking, uppercase), padding 14px × 32px, height 48px, **rounded `{rounded.none}` (0px — sharp corners)**.

**`button-primary-active`** — Press state. Background `{colors.primary-active}`.

**`button-outline-on-dark`** — Transparent with 1px white border. Background transparent, text `{colors.ink}`, 1px white border, same sharp 0px corners.

**`button-outline-on-light`** — Transparent with 1px ink border on light bands.

**`button-tertiary-text`** — Inline text link, uppercase tracking.

Hero Bands

**`hero-band-cinema`** — Full-bleed cinematic photograph. Background `{colors.canvas}` underneath, but the photo fills the viewport. Display headline floats over the bottom of the photo or sits in a tight band beneath, in `{typography.display-mega}` (80px / 500 / -1.6px). One primary CTA + one outline CTA. Zero padding — the photo fills edge-to-edge.

**`hero-band-light`** — White-canvas variant for editorial bands. Background `{colors.canvas-light}`, text `{colors.body-on-light}`, padding 96px.

Cards

**`feature-card-photo`** — Image-first card. Background `{colors.canvas}`, text `{colors.ink}`, rounded `{rounded.none}`. Image fills the top edge-to-edge; title + body sit beneath in tight typography.

**`feature-card-light`** — White-canvas variant. Background `{colors.canvas-light}`, text `{colors.body-on-light}`, rounded `{rounded.none}`, padding 32px.

**`driver-card`** — F1 driver portrait card. Background `{colors.canvas-elevated}`, text `{colors.ink}`, rounded `{rounded.none}`, padding 24px. Layout: driver portrait + name + race number + team badge.

Editorial Surfaces

**`livery-band`** — A full-width Rosso Corsa accent band. Background `{colors.primary}`, text `{colors.ink}`, type `{typography.display-lg}`, 96px padding. Used as a standout livery callout between dark editorial bands.

**`preowned-listing-card`** — Used in the preowned Ferrari listing grid. Background `{colors.canvas-light}`, text `{colors.body-on-light}`, rounded `{rounded.none}`, padding 24px. Layout: car photo top + model name + year/mileage + price.

Spec & Race Surfaces

**`spec-cell`** — Technical spec callout. Transparent background, value in `{typography.number-display}` (80px / 700 / -1.6px white), label below in `{typography.caption-uppercase}`.

**`race-position-cell`** — F1 driver finishing position. Same number-display geometry but text in `{colors.primary}` Rosso Corsa for the brand's racing identity.

**`race-calendar-row`** — Hairline-divided row in the F1 race calendar. Layout: date column left, race name + circuit middle, results column right.

Forms & Tags

**`text-input-on-dark`** — Background `{colors.canvas}`, text `{colors.ink}`, rounded `{rounded.sm}` (4px), padding 14px × 16px, height 48px, 1px `{colors.hairline}` border.

**`text-input-on-light`** — White-canvas variant.

**`badge-pill`** — Small uppercase pill. Background `{colors.canvas-elevated}`, text `{colors.ink}`, type `{typography.caption-uppercase}` (11px / 600 / 1.1px tracking, uppercase), rounded `{rounded.full}` (9999px), padding 4px × 12px. The only place pill geometry is used.

Newsletter / CTA / Footer

**`newsletter-input-band`** — Newsletter signup band. Background `{colors.canvas-elevated}`, padding 32px, rounded `{rounded.sm}`. Holds an inline email input + primary CTA.

**`cta-band-dark`** — Pre-footer band. Background `{colors.canvas}`, centered display headline in `{typography.display-lg}`, single Rosso Corsa CTA. 96px padding.

**`footer-dark`** — Closing dark footer. Background `{colors.canvas}`, text `{colors.body}`. 5-column link list. 64×48px padding.

**`footer-link`** — Background transparent, text `{colors.body}`, type `{typography.body-sm}`.

Do's and Don'ts

Do

• Reserve `{colors.primary}` (Rosso Corsa) for primary CTAs, the Cavallino mark, and F1 race-position highlights.
• Set every CTA at `{rounded.none}` (0px sharp corners) — the brand's signature precision.
• Render CTA labels in uppercase with 1.4px tracking via `{typography.button}`.
• Pair every hero with a full-bleed cinematic photograph — the photograph IS the depth.
• Use the explicit 8px spacing ladder (`xxxs` through `super`) rather than ad-hoc px values.
• Keep display weight at 500 — never bold.

Don't

• Don't introduce a saturated brand color other than Rosso Corsa.
• Don't use rounded or pill CTAs — sharp 0px corners are the brand button.
• Don't bold display copy. The cinematic photography does the visual heavy-lifting.
• Don't use Hypersail yellow outside the Hypersail sailing program context.
• Don't use pure black canvas. The brand canvas is `{colors.canvas}` (#181818) — slightly warm.
• Don't add drop shadow tiers. Photography + brightness-step elevation carry the depth.
• Don't extract a CTA color from a third-party widget (cookie consent, OneTrust). The brand's CTA color is what appears on actual product CTAs, not on injected modals.

Responsive Behavior

Breakpoints

| Name | Width | Key Changes |

|---|---|---|

| Mobile | < 640px | Hero photograph crops vertically; hero h1 80→32px; feature card grid 1-up; nav hamburger; preowned listing 1-up. |

| Tablet | 640–1024px | Hero h1 56px; feature card grid 2-up; preowned listing 2-up. |

| Desktop | 1024–1280px | Full hero h1 80px; feature card grid 3-up; preowned listing 4-up. |

| Wide | > 1280px | Editorial body content caps at 1280px; hero photography continues full-bleed. |

Touch Targets

• Primary CTA at 48px height — at WCAG AAA (44 × 44).
• Nav items render uppercase with 0.65px tracking, padded for an effective 48px tap area.

Collapsing Strategy

• Top nav switches to hamburger below 768px.
• Hero photograph reframes per breakpoint via art direction — desktop carries wide cinematic; mobile crops tighter or shifts to vertical.
• Feature card grid: 4-up → 3-up → 2-up → 1-up.
• F1 driver cards: 2-up at desktop, 1-up at mobile.

Iteration Guide

1. Focus on a single component at a time.

2. CTAs default to `{rounded.none}` (0px sharp). Cards use `{rounded.none}` too. Pill is reserved for badges.

3. Variants live as separate entries inside `components:`.

4. Use `{token.refs}` everywhere — never inline hex.

5. Hover state never documented.

6. FerrariSans 500 for display, 400/700 for body. Uppercase + tracking on CTAs and nav.

7. Rosso Corsa stays scarce — primary CTAs, Cavallino, race-position highlights only.

8. Use the explicit 8px named spacing ladder.

Known Gaps

• FerrariSans is a licensed typeface; Inter at weight 500 is the documented substitute.
• Animation timings (hero parallax, livery band entrance, race position counter) out of scope.
• In-product surfaces (preowned configurator, F1 telemetry overlays) only partially captured via marketing surfaces.
• Form validation states beyond focus not visible on captured surfaces.
• Hypersail yellow tokens are extracted but only appear in the Hypersail sailing program context — documented as scoped accents.