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Minimax

MiniMax presents itself as a premium AI infrastructure brand through a striking duality — bold black-pill CTAs and stark white canvas for marketing, paired with vibrant gradient product cards (orange-red, magenta-pink, purple, blue) that turn each model release into a distinctive visual identity. The system uses DM Sans across all surfaces, employs an oversized 80px hero display, anchors major act

Homepage Example

Welcome to Minimax

A modern, elegant design system built for the digital age. Clean lines, thoughtful spacing, and purposeful color choices define every interaction.

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Pixel Perfect

Every element is carefully crafted to ensure consistency across all platforms and devices.

Design Tokens

A comprehensive token system that makes scaling and maintaining your design effortless.

Built for Teams

Collaborate seamlessly with designers and developers using a shared design language.

Color Palette (28)

primary#0a0a0a
on-primary#ffffff
primary-soft#181e25
brand-coral#ff5530
brand-magenta#ea5ec1
brand-blue#1456f0
brand-blue-mid#3b82f6
brand-blue-deep#1d4ed8
brand-blue-700#17437d
brand-cyan#3daeff
brand-blue-200#bfdbfe
brand-purple#a855f7
canvas#ffffff
surface#f7f8fa
surface-soft#f2f3f5
hairline#e5e7eb
hairline-soft#eaecf0
ink#0a0a0a
ink-strong#000000
charcoal#222222
slate#45515e
steel#5f5f5f
stone#8e8e93
muted#a8aab2
success-bg#e8ffea
success-text#1ba673
on-dark#ffffff
footer-bg#0a0a0a

Typography (15)

Minimax
hero-display80px · weight 600
Minimax
display-lg56px · weight 600
Minimax
heading-lg40px · weight 600
Minimax
heading-md32px · weight 600
Minimax
heading-sm24px · weight 600
Minimax
card-title20px · weight 600
Minimax
subtitle18px · weight 500
Minimax
body-md16px · weight 400
Minimax
body-md-bold16px · weight 700
Minimax
body-sm14px · weight 400
Minimax
body-sm-medium14px · weight 500
Minimax
caption13px · weight 400
Minimax
caption-bold13px · weight 600
Minimax
micro12px · weight 400
Minimax
button-md14px · weight 600

Components (44)

button-primary
button-primary
button-primary-pressed
button-primary-pressed
button-primary-disabled
button-primary-disabled
button-secondary
button-secondary
button-tertiary
button-tertiary
button-link
button-link
button-icon-circular
button-icon-circular
product-card-coral
product-card-coral
product-card-magenta
product-card-magenta
product-card-blue
product-card-blue
product-card-purple
product-card-purple
product-card-photo
product-card-photo
card-base
card-base
card-feature
card-feature
card-recommendation
card-recommendation
promo-cta-card
promo-cta-card
text-input
text-input
text-input-focused
text-input-focused
text-input-error
text-input-error
search-pill
search-pill
segmented-tab
segmented-tab
segmented-tab-active
segmented-tab-active
pill-tab
pill-tab
pill-tab-active
pill-tab-active
badge-success
badge-success
badge-new
badge-new
badge-beta
badge-beta
badge-code
badge-code
promo-banner
promo-banner
data-table
data-table
data-table-header
data-table-header
data-table-row
data-table-row
sidebar-nav-item
sidebar-nav-item
sidebar-nav-item-active
sidebar-nav-item-active
doc-toc-item
doc-toc-item
ai-product-tile
ai-product-tile
footer-region
footer-region
footer-link
footer-link
hero-band-marketing
hero-band-marketing
product-matrix-grid
product-matrix-grid
ai-product-matrix
ai-product-matrix
docs-prose-block
docs-prose-block
models-comparison-table
models-comparison-table
testimonial-stat-row
testimonial-stat-row

Border Radius

xs (4px)
sm (6px)
md (8px)
lg (12px)
xl (16px)
xxl (20px)
xxxl (24px)
hero (32px)
full (9999px)

Design Philosophy

Overview

MiniMax stages itself as a Chinese AI infrastructure brand with a sophisticated dual identity. Marketing surfaces and platform pages anchor in stark white canvas with deep-black typographic emphasis — the brand voice is confident, technical, almost editorial. But each model release gets its own vibrant gradient identity card: M2.7 in volcanic coral-red, Music 2.6 in magenta-pink, Hailuo in deep blue, Speech 2.8 in saturated orange-purple. Together these vibrant tiles read like album covers laid out on the homepage — each one declaring its own product personality.

DM Sans anchors every surface from oversized 80px hero displays down to 12px micro labels. The geometric, slightly humanist character of the face suits both the dense documentation surfaces (where 14px body type carries 1.5 line-height for long-form prose) and the high-impact marketing displays (where -2px letter-spacing tightens 80px headlines). Buttons are universally pill-shaped (`rounded-full`) with a sharp two-tier system: black-pill primary (the dominant CTA) and outline-pill secondary. Cards split into two distinct families: vibrant gradient product showcases (32px corner softening) and quiet white documentation cards (16px corner softening).

**Key Characteristics:**

Colors

> Source pages: minimax.io/ (homepage), /models/text/m27 (product showcase), platform.minimax.io/docs/guides/models-intro (documentation), /subscribe/token-plan (pricing). Token coverage was identical across all four pages.

Brand & Accent

Surface

Text

Semantic

Typography

Font Family

**DM Sans** (primary): Geometric variable sans-serif. Used across every surface, every role. Fallbacks: Inter, Helvetica Neue, Helvetica, Arial.

DM Sans was chosen for its dual fluency: it scales cleanly from 80px hero displays (where -2px letter-spacing creates magazine-grade tightness) down to 12px micro labels (where the slightly humanist counters maintain legibility). The face has no italic variant in the brand's deployment — emphasis comes from weight (500/600/700) instead.

Hierarchy

| Token | Size | Weight | Line Height | Letter Spacing | Use |

|---|---|---|---|---|---|

| `{typography.hero-display}` | 80px | 600 | 1.10 | -2px | Homepage hero ("MiniMax Music 2.6") |

| `{typography.display-lg}` | 56px | 600 | 1.10 | -1.5px | Section openers, major page heroes |

| `{typography.heading-lg}` | 40px | 600 | 1.20 | -1px | Sub-page headlines ("Token Plan", "Models Overview") |

| `{typography.heading-md}` | 32px | 600 | 1.25 | -0.5px | Subsection headers ("Full-Stack Model Matrix") |

| `{typography.heading-sm}` | 24px | 600 | 1.30 | 0 | Card titles, feature headers |

| `{typography.card-title}` | 20px | 600 | 1.40 | 0 | Product-card titles, feature-tile headers |

| `{typography.subtitle}` | 18px | 500 | 1.50 | 0 | Section subtitles, lead body |

| `{typography.body-md}` | 16px | 400 | 1.50 | 0 | Primary body text |

| `{typography.body-md-bold}` | 16px | 700 | 1.50 | 0 | Body emphasis |

| `{typography.body-sm}` | 14px | 400 | 1.50 | 0 | Secondary body, table cells, navigation |

| `{typography.body-sm-medium}` | 14px | 500 | 1.50 | 0 | Active sidebar nav, button labels |

| `{typography.caption}` | 13px | 400 | 1.70 | 0 | Documentation captions, fine print |

| `{typography.caption-bold}` | 13px | 600 | 1.50 | 0 | Badge labels, table-header text |

| `{typography.micro}` | 12px | 400 | 1.50 | 0 | Footer microcopy, chip labels |

| `{typography.button-md}` | 14px | 600 | 1.40 | 0 | Pill button labels |

Principles

Layout

Spacing System

Grid & Container

Whitespace Philosophy

Marketing pages give product photography and color cards generous breathing room — `{spacing.hero}` (96px) above-the-fold creates visual oxygen for the 80px hero display. Inside documentation, whitespace tightens dramatically: section gaps drop to `{spacing.xxl}` (32px), table rows pack down to `{spacing.md}` (16px), and the sidebar nav uses `{spacing.xs}` (8px) vertical rhythm.

Elevation & Depth

The system runs predominantly flat. Elevation is reserved for sticky panels, dropdowns, and the rare floating CTA.

| Level | Treatment | Use |

|---|---|---|

| 0 (flat) | No shadow; `{colors.hairline}` border | Default cards, table rows, form inputs |

| 1 (subtle) | `rgba(0, 0, 0, 0.04) 0px 1px 2px 0px` | Card-recommendation, hover-elevated tiles |

| 2 (card) | `rgba(0, 0, 0, 0.08) 0px 4px 6px 0px` | Standard feature cards, dropdowns |

| 3 (atmospheric) | `rgba(0, 0, 0, 0.08) 0px 0px 22px 0px` | Diffuse glow on featured product cards |

| 4 (modal) | `rgba(36, 36, 36, 0.08) 0px 12px 16px -4px` | Modals, confirmation dialogs, sticky panels |

Decorative Depth

Shapes

Border Radius Scale

| Token | Value | Use |

|---|---|---|

| `{rounded.xs}` | 4px | Code chips, micro-controls |

| `{rounded.sm}` | 6px | Compact controls, table cells |

| `{rounded.md}` | 8px | Inputs, secondary buttons, search pill |

| `{rounded.lg}` | 12px | Documentation cards, recommendation tiles |

| `{rounded.xl}` | 16px | Standard feature cards, AI product tiles |

| `{rounded.xxl}` | 20px | Larger feature panels |

| `{rounded.xxxl}` | 24px | AI product tile feature variants |

| `{rounded.hero}` | 32px | Vibrant gradient product cards, promo CTA strip |

| `{rounded.full}` | 9999px | All buttons, all pill tabs, badges |

Photography Geometry

Components

> Per the no-hover policy, hover states are NOT documented. Default and pressed/active states only.

Buttons

**`button-primary`** — Black pill primary CTA, the dominant action across all surfaces.

**`button-secondary`** — Outlined pill secondary action, paired with primary in dual-CTA hero patterns.

**`button-tertiary`** — White-fill quieter pill, used for tertiary nav and informational CTAs.

**`button-link`** — Inline text link styled as a subtle button.

**`button-icon-circular`** — 36×36px circular utility button (carousel arrows, share, copy).

Vibrant Product Cards

**`product-card-coral`** — M2.7 / Token Plan signature card.

**`product-card-magenta`** — Music 2.6 product showcase.

**`product-card-blue`** — Hailuo Video product showcase.

**`product-card-purple`** — Speech 2.8 / variant product showcase.

**`product-card-photo`** — Dark portrait product card (homepage S2 placement, video-emotion product).

Cards & Containers

**`card-base`** — Standard documentation/feature card.

**`card-feature`** — Quieter feature panel on light gray.

**`card-recommendation`** — "Recommended Reading" tile in documentation footer.

**`promo-cta-card`** — Bright orange "Refunds of 10%..." promo strip with embedded CTA pill.

**`ai-product-tile`** — White card in the AI Product Matrix grid (Agent, Hailuo Video, MiniMax Audio).

Inputs & Forms

**`text-input`** — Standard text field.

**`text-input-focused`** — Activated state.

**`text-input-error`** — Validation error state.

**`search-pill`** — Documentation top-bar search field.

Tabs

**`segmented-tab`** + **`segmented-tab-active`** — Underline-style tab navigation (Benchmark / Self-Evaluation / Multi-Agent Collaboration on the M2.7 page).

**`pill-tab`** + **`pill-tab-active`** — Pricing-page tab nav (Token Plan / Audio Subscription / Video Package).

Badges & Status

**`badge-success`** — Pale-green confirmation badge ("Available", "Active").

**`badge-new`** — Coral "NEW" / "Live" pill for fresh releases.

**`badge-beta`** — Pale-blue "BETA" / informational pill.

**`badge-code`** — Inline code-style chip ("Code", "API").

**`promo-banner`** — Sticky black promotional strip ABOVE the top nav ("Invite & Earn — Rewards for Both!").

Data Tables

**`data-table`** — Documentation models comparison table.

**`data-table-header`** — Top header row of the data table.

**`data-table-row`** — Body rows.

Navigation

**Top Navigation (Marketing)** — Sticky white bar with logo, link list, and right-side CTAs.

**Top Navigation (Documentation/Platform)** — Compressed nav with center search-pill and right-side account/upgrade CTAs.

**`sidebar-nav-item`** + **`sidebar-nav-item-active`** — Documentation left rail link entries.

**`doc-toc-item`** — Right-rail table-of-contents links.

Signature Components

**`hero-band-marketing`** — Centered hero with massive 80px display + dual-CTA pair.

**`product-matrix-grid`** — 4-column horizontal scroll of vibrant gradient product cards (homepage "Full-Stack Model Matrix").

**`ai-product-matrix`** — 4-column grid of white product tiles below the vibrant matrix (Agent / Hailuo Video / Audio / Video).

**`docs-prose-block`** — Documentation main content area.

**`models-comparison-table`** — Documentation table comparing model sizes and features.

**`testimonial-stat-row`** — Stats strip ("214,000+ Enterprise Clients & Developers", "0+ Countries Served").

**`footer-region`** — Dense black-canvas multi-column footer.

**`footer-link`** — Individual link entry inside the footer column.

Do's and Don'ts

Do

Don't

Responsive Behavior

Breakpoints

| Name | Width | Key Changes |

|---|---|---|

| Mobile (small) | < 480px | Single column. Hero drops to 40px. Pill nav collapses to hamburger. Product matrix horizontal-scroll. Footer 1-column accordion. |

| Mobile (large) | 480 – 767px | Same as small but AI product matrix renders 2-up. |

| Tablet | 768 – 1023px | 2-column AI product matrix. Pill-tab nav returns. Documentation sidebar collapses to drawer. |

| Desktop | 1024 – 1279px | Full 4-column product matrix; 3-column docs grid (sidebar / body / TOC). |

| Wide Desktop | ≥ 1280px | Wider hero gutters, larger product photography, fixed 220px sidebar. |

Touch Targets

Collapsing Strategy

Image Behavior

Iteration Guide

1. Focus on ONE component at a time. The system has high internal consistency.

2. Reference component names and tokens directly (`{colors.primary}`, `{component-name}-pressed`, `{rounded.full}`) — do not paraphrase.

3. Run `npx @google/design.md lint DESIGN.md` after edits to catch broken refs and contrast issues.

4. Add new variants as separate `components:` entries (`-pressed`, `-disabled`, `-active`).

5. Default to `{typography.body-md}` for body and `{typography.subtitle}` for emphasis. Headlines step down `hero-display → display-lg → heading-lg → heading-md → heading-sm`.

6. Keep brand colors (coral, magenta, blue, purple) confined to product-card identity. If a brand color appears on a standard button or generic surface, ask whether it earned that surface.

7. Pill-shaped buttons (`{rounded.full}`) always; squared buttons signal "third-party widget" in this language.

Known Gaps