Quick Answer

Lamborghini is a brand design system known for its distinctive visual language. The design uses signature brand colors as primary color. It is built on a clean dark canvas with strong typographic hierarchy. Full design tokens, color palette, and component library are documented on this page.

Lamborghini

Lamborghini's website is a cathedral of darkness — a digital stage where jet-black surfaces stretch infinitely and every element emerges from the void like a machine under a spotlight. Lamborghini Gold (#FFC000) and white are deployed with surgical precision against true black (#000000).

Homepage Example

Lamborghini
The New
Discover More
© Lamborghini

Color Palette (19)

lamborghini-gold#FFC000
pure-white#ffffff
dark-gold#917300
gold-text#FFCE3E
cyan-pulse#29ABE2
link-blue#3860BE
absolute-black#000000
charcoal#202020
dark-iron#181818
near-white#F8F8F8
mist#E6E6E6
smoke#F5F5F5
graphite#494949
ash#7D7D7D
steel#969696
slate#666666
iron#555555
shadow#313131
teal-action#1EAEDB

Typography (12)

hero-display
hero-display120px · weight 400
display-2
display-280px · weight 400
section-title
section-title54px · weight 400
sub-section
sub-section40px · weight 400
feature-heading
feature-heading27px · weight 400
card-title
card-title24px · weight 400
body-large
body-large18px · weight 400
body-ui
body-ui16px · weight 400
button-standard
button-standard14.4px · weight 300
caption
caption14px · weight 600
label
label12px · weight 400
micro
micro10px · weight 400

Components (5)

gold-accent-cta
gold-accent-cta
transparent-ghost
transparent-ghost
white-filled
white-filled
black-filled
black-filled
gray-neutral
gray-neutral

Border Radius

0 (0px)
1 (1px)
2 (2px)
20 (20px)

Design Philosophy

Overview

Lamborghini's website is a cathedral of darkness — a digital stage where jet-black surfaces stretch infinitely and every element emerges from the void like a machine under a spotlight. The page is almost entirely black.

Typography is the voice of this darkness. LamboType — a custom Neo-Grotesk typeface with 12° angled terminals inspired by aerodynamic car lines — is used for everything from 120px uppercase display headlines to 10px micro labels.

Key Characteristics

  • True black (#000000) dominant surfaces with white and gold (#FFC000) as the only relief colors
  • LamboType custom Neo-Grotesk font
  • Lamborghini Gold (#FFC000) as the sole accent color
  • All-uppercase display typography at extreme scales (120px, 80px, 54px)
  • Zero border-radius on buttons — sharp, angular rectangles

Do's and Don'ts

Use absolute black (#000000) as the primary background. Apply Lamborghini Gold (#FFC000) exclusively for primary CTA buttons. Set all display headings in uppercase. Use zero border-radius on buttons and cards.

개요

Lamborghini의 웹사이트는 어둠의 대성당입니다. 칠흑 같은 표면이 무한히 펼쳐지고 모든 요소가 스포트라이트를 받는 기계처럼 허공에서 드러나는 디지털 무대입니다. 페이지가 거의 완전히 검은색입니다.

타이포그래피는 이 어둠의 목소리입니다. 공기 역학적 자동차 라인에서 영감을 받은 12° 각도의 터미널을 갖춘 맞춤형 Neo-Grotesk 서체인 LamboType은 120px 대문자 디스플레이 헤드라인부터 10px 마이크로 라벨까지 모든 것에 사용됩니다.

주요 특징

  • 흰색과 금색(#FFC000)이 유일한 릴리프 색상인 순 검정색(#000000) 주요 표면
  • LamboType 맞춤형 Neo-Grotesk 글꼴
  • 람보르기니 골드(#FFC000)를 유일한 강조 색상으로 사용
  • 최대 규모(120px, 80px, 54px)의 모두 대문자 디스플레이 타이포그래피
  • 버튼의 테두리 반경이 0입니다 — 날카롭고 각진 직사각형

해야 할 일과 하지 말아야 할 일

절대 검정색(#000000)을 기본 배경으로 사용하세요. 기본 CTA 버튼에만 람보르기니 골드(#FFC000)를 적용합니다. 모든 표시 제목을 대문자로 설정합니다. 버튼과 카드에 테두리 반경을 0으로 사용하세요.

概要

ランボルギーニのウェブサイトは暗闇の大聖堂です。漆黒の表面が無限に広がり、スポットライトを浴びた機械のようにあらゆる要素が虚空から現れるデジタル ステージです。ページはほぼ完全に黒です。

タイポグラフィーはこの闇の声です。 LamboType — 空気力学的な車のラインにインスピレーションを得た、12° の角度の端子を備えたカスタム Neo-Grotesk 書体 — は、120 ピクセルの大文字のディスプレイ見出しから 10 ピクセルのマイクロラベルまで、あらゆるものに使用されます。

主な特徴

  • 真の黒 (#000000) が主な表面で、唯一のレリーフ色として白と金 (#FFC000) が使用されます
  • LamboType カスタム Neo-Grotesk フォント
  • ランボルギーニ ゴールド (#FFC000) を唯一のアクセント カラーとして
  • 極端なスケール (120 ピクセル、80 ピクセル、54 ピクセル) でのすべて大文字の表示タイポグラフィ
  • ボタンの境界線半径ゼロ — 鋭く角張った長方形

推奨事項と禁止事項

絶対的な黒 (#000000) を主背景として使用します。プライマリ CTA ボタンにのみ Lamborghini Gold (#FFC000) を適用します。すべての表示見出しを大文字に設定します。ボタンとカードにはゼロの境界線半径を使用します。

Design Insights

Typography & Readability

Lamborghini selects LamboType as its primary typeface, a choice that reflects a distinctive brand personality. In practice, this type system supports clear information hierarchy across devices. The combination of generous line heights, precise letter-spacing, and well-calibrated font weights ensures that content remains legible at every breakpoint — a fundamental quality that underpins Lamborghini's user experience.

Typography & Readability

Lamborghini selects LamboType as its primary typeface, a choice that reflects a distinctive brand personality. In practice, this type system supports clear information hierarchy across devices. The combination of generous line heights, precise letter-spacing, and well-calibrated font weights ensures that content remains legible at every breakpoint — a fundamental quality that underpins Lamborghini's user experience.

Typography & Readability

Lamborghini selects LamboType as its primary typeface, a choice that reflects a distinctive brand personality. In practice, this type system supports clear information hierarchy across devices. The combination of generous line heights, precise letter-spacing, and well-calibrated font weights ensures that content remains legible at every breakpoint — a fundamental quality that underpins Lamborghini's user experience.

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