PlayStation

A three-surface marketing system organized around alternating black, white, and PlayStation Blue chapters that scroll past the viewer like a console launch trailer. Each section has a single editorial purpose — hero photography, console product render, PS Plus tier callout, news strip — and each owns one of three full-bleed canvas modes. The chrome is unusually quiet for a gaming brand: bright Pla

Homepage Example

PlayStation
LatestTechCulture
Spotlight

PlayStation: The Future of Design

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Article A
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Article B
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Article C
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Article D
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© 2026 PlayStation

Color Palette (30)

primary#0070d1
primary-pressed#0064b7
primary-active#004d8d
on-primary#ffffff
link-light#0064b7
link-dark#53b1ff
commerce#d53b00
commerce-pressed#aa2f00
commerce-link-base#d63d00
on-commerce#ffffff
ink#000000
ink-deep#121314
ink-elevated#181818
charcoal#1f2024
mute-light#6b6b6b
ash-light#cccccc
canvas-light#ffffff
surface-soft#f3f3f3
surface-card#f5f7fa
canvas-dark#000000
surface-dark-elevated#121314
surface-dark-card#181818
hairline-light#f3f3f3
on-dark#ffffff
on-dark-mute#cccccc
warning#c81b3a
ps-plus-gold-start#ffce21
ps-plus-gold-mid#f5a623
ps-plus-gold-end#ee8e00
marathon-yellow#deff20

Typography (14)

PlayStation
display-xl54px · weight 300
PlayStation
display-lg44px · weight 300
PlayStation
display-md35px · weight 300
PlayStation
heading-xl28px · weight 300
PlayStation
heading-lg22px · weight 300
PlayStation
heading-md18px · weight 600
PlayStation
body-md18px · weight 400
PlayStation
body-strong18px · weight 500
PlayStation
body-sm16px · weight 400
PlayStation
caption-md14px · weight 400
PlayStation
caption-sm12px · weight 500
PlayStation
link-md18px · weight 400
PlayStation
button-lg18px · weight 700
PlayStation
button-md14px · weight 700

Components (29)

button-primary
button-primary
button-primary-pressed
button-primary-pressed
button-commerce
button-commerce
button-commerce-pressed
button-commerce-pressed
button-secondary-light
button-secondary-light
button-secondary-dark
button-secondary-dark
button-disabled
button-disabled
text-input
text-input
text-input-focused
text-input-focused
filter-pill
filter-pill
filter-pill-active
filter-pill-active
product-card
product-card
product-card-dark
product-card-dark
game-tile
game-tile
feature-card
feature-card
hero-band-blue
hero-band-blue
hero-band-dark
hero-band-dark
hero-band-light
hero-band-light
ps-plus-banner
ps-plus-banner
carousel-paddle
carousel-paddle
pagination-dot
pagination-dot
pagination-dot-active
pagination-dot-active
badge-info
badge-info
primary-nav
primary-nav
sub-nav
sub-nav
footer-section
footer-section
support-search-bar
support-search-bar
support-row
support-row
link-inline
link-inline

Border Radius

none (0px)
sm (4px)
md (8px)
lg (16px)
full (9999px)

Design Philosophy

Overview

PlayStation's marketing system reads like a console launch trailer scrolling past the viewer in chapters. Each section is a full-bleed band — pure black `{colors.canvas-dark}`, true white `{colors.canvas-light}`, or PlayStation Blue `{colors.primary}` — and each chapter owns one editorial moment: hero console photography, a games-coming-soon strip, the PlayStation Plus tier banner, the "30 Years of PlayStation" anniversary band, the news strip from the PlayStation Blog. There is no decorative chrome between chapters; the section background change IS the divider. Sections stack at `{spacing.section}` (96px) rhythm with the next band's color taking over the page edge-to-edge.

The system has two distinct surface modes that alternate down the page: a **dark canvas mode** for editorial product moments (hero, "ON PLAYSTATION" band, marathon game pages) and a **light canvas mode** for utility surfaces (PS5 games listing, support pages, news index). Both modes use the same chrome vocabulary — fully-rounded `{rounded.full}` pill buttons, 8px-radius `{rounded.md}` cards, the proprietary PlayStation SST face — only the surface and on-surface colors change. The third surface mode is the **PlayStation Blue band** (`{colors.primary}` — `#0070d1`) reserved for the highest-priority moments: the Marathon launch CTA strip, the footer, and any "Action Required" banner.

The typography is the system's most distinctive choice. PlayStation SST renders display headlines at **weight 300** (light) — unusual for a gaming brand that could easily reach for bold geometric display faces. The light weight gives the chrome an airy, almost editorial quality that lets the imagery speak; copy is information rather than decoration. Heading sizes drop in tight increments (54 → 44 → 35 → 28 → 22 → 18) and body settles at 18px with 1.5 line-height for comfortable long-form reading on support and games pages.

**Key Characteristics:**

  • Three-canvas chapter system: `{colors.canvas-dark}` (black), `{colors.canvas-light}` (white), `{colors.primary}` (PlayStation Blue) alternating down the page
  • PlayStation Blue (`{colors.primary}` — `#0070d1`) is the universal primary CTA — fully-rounded pill at `{rounded.full}` (9999px)
  • Commerce orange (`{colors.commerce}` — `#d53b00`) is the secondary CTA reserved for "Buy now" / "Pre-order" / store actions
  • PlayStation SST display tier renders at **weight 300** with -0.1px to +0.4px tracking — the brand's signature airy editorial voice
  • 8px-radius (`{rounded.md}`) for product cards and feature panels; 4px-radius (`{rounded.sm}`) for inputs; pills (`{rounded.full}`) for every CTA
  • Game tiles, console renders, and PS Plus tier illustrations occupy 60-90% of each section — imagery does the storytelling
  • Color-block page rhythm (one observed band sequence): dark hero → light console showcase → dark "Great PS4 & PS5 games" rail → light "Discover PlayStation Plus" tier band → light "30 years of PlayStation" callout → dark "ON PLAYSTATION" band → light news strip → blue footer

Colors

> **Source pages:** `/en-tr/` (home), `/en-tr/ps5/games/` (PS5 games listing), `/en-tr/games/marathon/` (single game page), `/tr-tr/support/account/` (support center). The chrome palette is identical across all four pages; the support page uses the light-canvas mode exclusively while marketing pages alternate.

Brand & Accent

  • **PlayStation Blue** (`{colors.primary}` — `#0070d1`): the brand's universal primary. Every primary CTA pill, the active filter chip, the footer surface, badge fills, and inline link color on dark surfaces.
  • **PlayStation Blue Pressed** (`{colors.primary-pressed}` — `#0064b7`): pressed state for the primary pill — also doubles as the inline link color on light surfaces.
  • **PlayStation Blue Active** (`{colors.primary-active}` — `#004d8d`): deeply-pressed state for the primary button.
  • **Commerce Orange** (`{colors.commerce}` — `#d53b00`): the secondary CTA reserved for store/buy/pre-order actions. The only warm color in the system.
  • **Commerce Orange Pressed** (`{colors.commerce-pressed}` — `#aa2f00`): pressed state for commerce buttons.
  • **Marathon Yellow** (`{colors.marathon-yellow}` — `#deff20`): a single high-saturation game-page accent extracted from Marathon's product palette — used only inside the dedicated `/marathon/` game page chrome and not part of the system's general accent vocabulary.

Surface

  • **Canvas Dark** (`{colors.canvas-dark}` — `#000000`): pure black hero band, primary nav background, footer base. The dominant surface for editorial product moments.
  • **Surface Dark Elevated** (`{colors.surface-dark-elevated}` — `#121314`): inset dark panels, PS Plus tier banner background, "ON PLAYSTATION" gradient end.
  • **Surface Dark Card** (`{colors.surface-dark-card}` — `#181818`): game tile fill, dark product card background.
  • **Canvas Light** (`{colors.canvas-light}` — `#ffffff`): true white console-showcase band, support page body, news strip background.
  • **Soft Surface** (`{colors.surface-soft}` — `#f3f3f3`): hairline-soft band fill on light pages, divider rule on light surfaces.
  • **Surface Card** (`{colors.surface-card}` — `#f5f7fa`): cool-blue-tinted product card and tier-card background on light canvas.
  • **Surface Filter** (`{colors.surface-filter}` — `rgba(245,247,250,0.3)`): translucent fill for filter-pill default state on light canvas.
  • **Hairline Light** (`{colors.hairline-light}` — `#f3f3f3`): 1px divider rule on light pages.
  • **Hairline Dark** (`{colors.hairline-dark}` — `rgba(229,229,229,0.2)`): translucent 1px divider on dark canvas.

Text

  • **Ink** (`{colors.ink}` — `#000000`): primary text on `{colors.canvas-light}`. Headlines, button text, support body.
  • **Ink Deep** (`{colors.ink-deep}` — `#121314`): warmer near-black for in-card titles on dark surfaces and deep-shadow gradients.
  • **Ink Elevated** (`{colors.ink-elevated}` — `#181818`): the lightest of the dark-canvas inks, used for elevated card backgrounds.
  • **Body Light** (`{colors.body-light}` — `rgba(0,0,0,0.6)`): translucent body text on light canvas — the system's default paragraph color.
  • **Mute Light** (`{colors.mute-light}` — `#6b6b6b`): metadata text and footer link captions on light canvas.
  • **Ash Light** (`{colors.ash-light}` — `#cccccc`): disabled-state text and lowest-emphasis utility on light surfaces.
  • **On Dark** (`{colors.on-dark}` — `#ffffff`): primary text on `{colors.canvas-dark}` — headlines, button text on dark hero bands.
  • **Body Dark** (`{colors.body-dark}` — `rgba(255,255,255,0.7)`): translucent body text on dark canvas.
  • **On Dark Mute** (`{colors.on-dark-mute}` — `#cccccc`): secondary text and disabled state on dark surfaces.
  • **Mute Dark** (`{colors.mute-dark}` — `rgba(229,229,229,0.55)`): captions and metadata on dark canvas.

Semantic

  • **Warning** (`{colors.warning}` — `#c81b3a`): validation errors and destructive confirmation copy.
  • **Link Light** (`{colors.link-light}` — `#0064b7`): inline body-prose anchor link on light canvas — same hex as `{colors.primary-pressed}`.
  • **Link Dark** (`{colors.link-dark}` — `#53b1ff`): inline body-prose anchor link on dark canvas — a brightened blue for dark-mode legibility.

Brand Gradient

  • **PlayStation Plus Gold Gradient** — a horizontal three-stop gold gradient `{colors.ps-plus-gold-start}` (`#ffce21`) → `{colors.ps-plus-gold-mid}` (`#f5a623`) → `{colors.ps-plus-gold-end}` (`#ee8e00`) that anchors the PS Plus banner on the home page. The only gradient in the system; reserved exclusively for PS Plus chrome.

Typography

Font Family

  • **PlayStation SST** is the proprietary brand sans-serif used across every text role on the site. It carries weights 300 (light), 400 (regular), 500 (medium), 600 (semibold), and 700 (bold), and falls back through `sst` → `Arial` → `Helvetica`. The brand's distinctive choice is using **weight 300 (light) for display headlines** — unusual for a gaming brand and the source of the system's editorial, airy character.
  • **SST** appears as a secondary cut for in-product surfaces, falling back to Helvetica → Arial.

Hierarchy

| Token | Size | Weight | Line Height | Letter Spacing | Use |

|---|---|---|---|---|---|

| `{typography.display-xl}` | 54px | 300 | 1.25 | -0.1px | Hero headline ("Discover all PS5 consoles and accessories") |

| `{typography.display-lg}` | 44px | 300 | 1.25 | 0.1px | Section headline ("Great PS4 & PS5 games out now or coming soon") |

| `{typography.display-md}` | 35px | 300 | 1.25 | 0 | Mid-section headline, game-page sub-hero |

| `{typography.heading-xl}` | 28px | 300 | 1.25 | 0.1px | "30 Years of PlayStation" callout, in-band sub-heading |

| `{typography.heading-lg}` | 22px | 300 | 1.25 | 0.1px | News card title, support category title |

| `{typography.heading-md}` | 18px | 600 | 1 | 0 | Card label, navigation menu heading, in-product strong title |

| `{typography.body-md}` | 18px | 400 | 1.5 | 0.1px | Body copy, paragraph text, support article body |

| `{typography.body-strong}` | 18px | 500 | 1.25 | 0.4px | Inline emphasis, primary nav link, button label (large) |

| `{typography.body-sm}` | 16px | 400 | 1.5 | 0 | Card description, secondary body |

| `{typography.caption-md}` | 14px | 400 | 1.5 | 0 | Footer link, metadata, sub-nav text |

| `{typography.caption-sm}` | 12px | 500 | 1.5 | 0 | Smallest utility text, badge label |

| `{typography.link-md}` | 18px | 400 | 1.5 | 0 | Inline body-prose anchor link |

| `{typography.button-lg}` | 18px | 700 | 1.25 | 0.45px | Primary CTA pill |

| `{typography.button-md}` | 14px | 700 | 1.25 | 0.324px | Compact pill, filter chip, secondary CTA |

Principles

The hierarchy works on a 1.25-line-height ladder almost exclusively — even body sits at 1.5 instead of the typical 1.6 — which keeps long-form support pages tight and console showcases efficient. The weight contrast between display (300) and button (700) is dramatic: a single 18px chrome line might host a heavyweight CTA next to a feather-light 22px headline, giving the system its editorial gaming-magazine feel.

Note on Font Substitutes

PlayStation SST is proprietary. The closest open-source substitutes:

  • **Roboto Light (300)** for the display tier — its slightly looser letter-spacing matches SST's display optical fit.
  • **Inter** at weights 400/500/600 for body and chrome — the closest geometric sans match for SST's body cut.
  • **Source Sans Pro Light (300)** as an alternative for the display tier when Roboto reads too utilitarian.

When substituting, preserve the +0.1px to +0.45px tracking on display and button tiers — the spacing is part of what makes PlayStation SST feel premium at the light weight.

Layout

Spacing System

  • **Base unit:** 8px (with finer 4/12px steps for tight inline gaps).
  • **Tokens (front matter):** `{spacing.xxs}` (4px) · `{spacing.xs}` (8px) · `{spacing.sm}` (12px) · `{spacing.md}` (16px) · `{spacing.lg}` (24px) · `{spacing.xl}` (32px) · `{spacing.xxl}` (48px) · `{spacing.section}` (96px).
  • **Universal section rhythm:** every page in the set uses `{spacing.section}` (96px) as the vertical gap between major content blocks. Card grids use `{spacing.lg}` (24px) gutters; in-card padding sits at `{spacing.lg}` to `{spacing.xl}` depending on density.
  • **Hero band padding:** 96px vertical / 48px horizontal — the largest spacing in the system, reserved for full-bleed surface chapters.

Grid & Container

  • **Max width:** ~1280px content area for body text on desktop with 24px gutters that expand to ~48px at ultrawide. Hero bands and game-tile rails go full-bleed with no max-width constraint on imagery.
  • **Game tile carousel:** 4-up at desktop with horizontal scroll on the same row, collapsing to 3-up at 1024px and 2-up at 768px. Each tile uses 16:9 cover art at `{rounded.md}`.
  • **Console showcase grid:** desktop 5-column thumbnail strip below the main hero render, collapsing to 3-up + horizontal scroll at tablet.
  • **Support page:** desktop 2-column 30/70 split (sidebar nav + article body), collapsing to single-column with the sidebar promoted to a top accordion at mobile.
  • **News strip:** 3-up card grid at desktop, 2-up at tablet, 1-up at mobile.

Whitespace Philosophy

Whitespace is structural and band-defined. The 96px `{spacing.section}` between chapters reads as silence between trailer cuts — there's no decorative wash, no gradient transition, no mid-section divider. Inside a section, content is left-aligned in a tight column with the imagery breathing in the right 60-70% of the band. Paragraph text is comfortable at 1.5 line-height but column widths stay narrow (~520px at desktop) to keep long-form copy readable.

Elevation & Depth

| Level | Treatment | Use |

|---|---|---|

| 0 — Flat | No border, no shadow | Default for hero bands, footer, full-bleed sections — the dominant treatment |

| 1 — Hairline divider | 1px solid `{colors.hairline-light}` or `{colors.hairline-dark}` | Card borders, support row dividers, footer column rules |

| 2 — Soft active shadow | `0 4px 12px rgba(0,0,0,0.16)` | Active/pressed CTAs, lifted product card |

| 3 — Section gradient | Soft top-to-bottom darkening from `{colors.surface-dark-elevated}` to `{colors.canvas-dark}` | "ON PLAYSTATION" band — only place a gradient appears on chrome |

The system has effectively no resting shadow on cards; depth is built from surface-color contrast across band chapters. Cards lift only on press.

Decorative Depth

Depth comes from the alternating-band rhythm and from the imagery itself:

  • **Console product photography** — DualSense controller and PS5 console renders shot on neutral white with crisp edge lighting, full-bleed inside the light-canvas band.
  • **Game key art** — full-bleed cinematic stills (Marathon, the latest blockbuster releases) inside dark-canvas bands with title lockup overlaid in the lower-left.
  • **PS Plus tier banner** — a subtle horizontal gold gradient (`{colors.ps-plus-gold-start}` → `{colors.ps-plus-gold-end}`) sits as the only chrome gradient in the system, anchoring the "Discover PlayStation Plus" CTA.
  • **"ON PLAYSTATION" gradient band** — top-to-bottom deepening from `{colors.surface-dark-elevated}` (`#121314`) to `{colors.canvas-dark}` (`#000000`) creates a cinematic dimming effect under the anniversary callout.

Shapes

Border Radius Scale

| Token | Value | Use |

|---|---|---|

| `{rounded.none}` | 0px | Hero bands, primary nav, footer, sub-nav, support article body — every full-bleed structural surface |

| `{rounded.sm}` | 4px | Text inputs, support search field utilities |

| `{rounded.md}` | 8px | Game tiles, product cards, feature cards, PS Plus banner |

| `{rounded.lg}` | 16px | Rare large container with extra-soft corners (e.g., dialog cards) |

| `{rounded.full}` | 9999px | Every CTA pill (primary / commerce / secondary), filter chips, pagination dots, carousel paddles |

The radius vocabulary works on a 4 / 8 / pill rhythm for chrome with structural surfaces staying flat at 0px.

Photography Geometry

  • **Hero console render:** large centered console + DualSense composition on white, ~70% width of the band, with copy slot to the left.
  • **Game tiles:** 16:9 key art at `{rounded.md}` (8px), 4-up rail at desktop with horizontal carousel.
  • **Marathon game page hero:** full-bleed cinematic 16:9 still with the "MARATHON" wordmark in the lower-left at light weight, brand yellow `{colors.marathon-yellow}` accent on a few small UI tags.
  • **News card thumbnails:** 16:9 imagery at `{rounded.md}` with a small text block below.
  • **Avatar / brand icons:** 32–40px circles for sub-nav social row.

Components

> **No hover states documented** per system policy. Each spec covers Default and Active/Pressed only.

Buttons

**`button-primary`** — the universal PlayStation CTA

  • Background `{colors.primary}` (PlayStation Blue), text `{colors.on-primary}`, type `{typography.button-lg}`, padding `12px 28px`, height ~48px, rounded `{rounded.full}`.
  • Used for "Add to bag", "Sign up", "Learn more", "Subscribe" — every primary action across both light and dark canvases.
  • Pressed state lives in `button-primary-pressed` — background drops to `{colors.primary-pressed}` (`#0064b7`).

**`button-commerce`** — orange store CTA

  • Background `{colors.commerce}` (`#d53b00`), text `{colors.on-commerce}`, type `{typography.button-lg}`, padding `12px 28px`, height ~48px, rounded `{rounded.full}`.
  • Reserved for "Buy now", "Pre-order", "Add to cart" — store actions only. The only warm color in the system.
  • Pressed state lives in `button-commerce-pressed` — background drops to `{colors.commerce-pressed}`.

**`button-secondary-light`** — outline variant on light canvas

  • Background transparent, text `{colors.ink}`, 1px solid `{colors.ash-light}` border, type `{typography.button-lg}`, padding `12px 28px`, height ~48px, rounded `{rounded.full}`.
  • Lower-emphasis CTA on white surfaces ("Learn more →", "Watch trailer").

**`button-secondary-dark`** — outline variant on dark canvas

  • Background transparent, text `{colors.on-dark}`, 1px solid `{colors.hairline-dark}`, type `{typography.button-lg}`, padding `12px 28px`, height ~48px, rounded `{rounded.full}`.
  • Same role as the light variant but inverted for use on `{colors.canvas-dark}` hero bands.

**`button-disabled`**

  • Background `{colors.surface-soft}`, text `{colors.ash-light}`, rounded `{rounded.full}` — flat soft gray.

Filter & Tab Chips

**`filter-pill`** + **`filter-pill-active`**

  • Default: background `{colors.surface-filter}` (translucent), text `{colors.ink}`, type `{typography.button-md}`, padding `8px 16px`, rounded `{rounded.full}`.
  • Active: background flips to `{colors.canvas-light}` (opaque white) — the chip "lifts" from the translucent default.
  • Used in the PS5 games filter strip ("All", "Coming Soon", "PlayStation VR2", "Recently Released").

Inputs & Forms

**`text-input`** + **`text-input-focused`**

  • Default: background `{colors.canvas-light}`, text `{colors.ink}`, 1px solid `{colors.ash-light}`, type `{typography.body-md}`, padding `12px 16px`, height ~48px, rounded `{rounded.sm}` (4px).
  • Focused: 2px solid `{colors.primary}` border, no halo (relies on the border weight increase as the focus signal).

**`support-search-bar`** — the support-page signature search field

  • Background `{colors.canvas-light}`, text `{colors.ink}`, type `{typography.body-md}`, padding `12px 24px`, height ~56px, rounded `{rounded.full}`.
  • Sits at the top of the support page hero with a magnifier icon at the left edge and "Search the support center" placeholder.

Cards & Containers

**`product-card`** — light-canvas product/feature card

  • Container: background `{colors.surface-card}` (`#f5f7fa` cool-blue-tinted), 1px solid `{colors.hairline-light}` (rare; usually borderless), padding `{spacing.lg}` (24px), rounded `{rounded.md}` (8px).
  • Used for the "PlayStation Store" sale callout, news cards, and PS Plus tier comparison cards on light canvas.

**`product-card-dark`** — dark-canvas product card

  • Container: background `{colors.surface-dark-card}` (`#181818`), padding `{spacing.lg}`, rounded `{rounded.md}`.
  • Used for game-detail cards and dark-canvas feature panels.

**`game-tile`** — game/console thumbnail tile

  • Container: background `{colors.surface-dark-elevated}`, padding 0, rounded `{rounded.md}`.
  • Layout: 16:9 cover art at full bleed inside the radius, with title + platform tag overlaid at the bottom-left in `{typography.body-sm}`.
  • Used in the "Great PS4 & PS5 games" rail and the PS5 games listing grid.

**`feature-card`** — light-canvas marketing card

  • Container: background `{colors.canvas-light}`, padding `{spacing.xl}` (32px), rounded `{rounded.md}`.
  • Used for the "PlayStation Store" hero card and similar feature panels with a small product icon, title, body, and CTA.

**`hero-band-blue`** — the PlayStation Blue full-bleed band

  • Background `{colors.primary}`, text `{colors.on-primary}` in `{typography.display-md}`, padding `96px 48px`, rounded `{rounded.none}`.
  • The Marathon launch CTA strip and the footer surface use this band. The band's defining purpose is "this is the action moment of the page."

**`hero-band-dark`** — full-bleed dark hero

  • Background `{colors.canvas-dark}` (with optional gradient end at `{colors.surface-dark-elevated}`), text `{colors.on-dark}` in `{typography.display-xl}`, padding `96px 48px`, rounded `{rounded.none}`.
  • The home-page hero, the game-detail page hero, and the "ON PLAYSTATION" anniversary band.

**`hero-band-light`** — full-bleed white hero

  • Background `{colors.canvas-light}`, text `{colors.ink}` in `{typography.display-xl}`, padding `96px 48px`, rounded `{rounded.none}`.
  • The console showcase band ("Discover all PS5 consoles and accessories") and the support page top.

**`ps-plus-banner`** — PlayStation Plus tier callout

  • Background `{colors.surface-dark-elevated}` with the `{colors.ps-plus-gold-start}` → `{colors.ps-plus-gold-end}` gold gradient as a horizontal accent bar across the top, text `{colors.on-dark}` in `{typography.heading-xl}`, padding `48px 32px`, rounded `{rounded.md}`.
  • The "Discover PlayStation Plus" full-width banner on the home page.

**`carousel-paddle`** — circular carousel control

  • Background `rgba(255,255,255,0.16)`, icon `{colors.on-dark}`, rounded `{rounded.full}`, size 48px.
  • Anchored to the left/right edge of the game tile carousel.

**`pagination-dot`** + **`pagination-dot-active`**

  • 8px circle at `{rounded.full}`. Default fill `{colors.ash-dark}`; active fill `{colors.on-dark}`.
  • Carousel position indicator below the game tile rail.

Inline

**`badge-info`** — small info tag

  • Background `{colors.primary}`, text `{colors.on-primary}` in `{typography.caption-sm}`, padding `4px 10px`, rounded `{rounded.full}`.
  • "New", "Pre-order", "Coming Soon" labels overlaid on game tiles.

**`link-inline`** — body-prose anchor link

  • `{colors.link-light}` text on light canvas / `{colors.link-dark}` on dark canvas, no underline by default. Inline body links inside support article paragraphs.

Navigation

**`primary-nav`**

  • Background `{colors.canvas-dark}`, text `{colors.on-dark}`, height ~48px, type `{typography.body-strong}`, rounded `{rounded.none}`.
  • Layout (desktop): PlayStation P-logo at far-left, centered nav row ("Games · PS5 · PS4 · PS VR2 · Subscriptions · Hardware · Mobile · News · Shop · Support"), right cluster (search-glyph + locale + cart icon + user-avatar circle).

**`sub-nav`** — secondary nav strip

  • Background `{colors.canvas-dark}`, text `{colors.on-dark}` in `{typography.caption-md}`, height ~40px, rounded `{rounded.none}`.
  • Sits directly below the primary nav on PS5 games / single game / PS Plus pages with section-specific anchor links.

**Top Nav (Mobile)**

  • Hamburger menu icon at left, P-logo at center, search + cart icons at right. Primary nav collapses into a full-screen dark drawer that slides from the left.

Footer

**`footer-section`**

  • Background `{colors.primary}` (PlayStation Blue), text `{colors.on-primary}` in `{typography.caption-md}`, padding `{spacing.xxl}` (48px) vertical.
  • Layout: large PlayStation wordmark at top-left, multi-column link grid (locale selector, store links, account, support, social), bottom row with terms / privacy fine-print in `{typography.caption-sm}`.
  • The footer's blue surface is the system's "we're done — return to the brand" anchor.

Support-page-specific

**`support-row`** — support article-list row

  • Background `{colors.canvas-light}`, text `{colors.ink}` in `{typography.body-md}`, padding `16px 0`, with a 1px `{colors.hairline-light}` bottom rule.
  • Used for FAQ / category-listing rows on the support page with a small chevron-right icon at the right edge.

Do's and Don'ts

Do

  • Reserve `{colors.primary}` (PlayStation Blue) for primary CTAs and the footer surface only. The blue band is precious — at most one full-bleed blue band per page.
  • Reserve `{colors.commerce}` (orange) for store/buy/pre-order CTAs only. It is never used on marketing chrome or hero pills.
  • Use PlayStation SST at weight 300 for display headings (54 / 44 / 35 / 28 / 22). The light weight is the brand voice.
  • Stack content sections at `{spacing.section}` (96px) rhythm with the next band's surface color taking over the page edge-to-edge — no decorative dividers between bands.
  • Use `{rounded.full}` (9999px) on every CTA pill and `{rounded.md}` (8px) on every product card. The two-radius vocabulary is the entire shape system aside from inputs.
  • Pair full-bleed game key art and console renders inside dark or light bands; let imagery occupy 60-90% of the band's vertical height.
  • Use `{component.ps-plus-banner}` with the gold gradient exclusively for the PlayStation Plus tier callout — never decorate other components with the gold.

Don't

  • Don't introduce drop shadows on resting cards. The system is flat-on-canvas; cards lift only on press.
  • Don't replace `{colors.primary}` with another shade of blue. The brand blue is precise — `#0070d1` for default and `#0064b7` for pressed.
  • Don't use `{colors.commerce}` (orange) on marketing/hero CTAs. It's reserved exclusively for store actions.
  • Don't introduce a sans-serif body font, italic, or monospace style. PlayStation SST carries every text role.
  • Don't soften pill geometry. CTAs are always `{rounded.full}` — no medium-radius buttons.
  • Don't use the gold PS Plus gradient on anything that isn't the PS Plus banner. It is a tier-specific brand asset.
  • Don't put a gradient on chrome. The only allowed gradient is the gold PS Plus accent and the soft top-to-bottom darkening of the "ON PLAYSTATION" band.

Responsive Behavior

Breakpoints

| Name | Width | Key Changes |

|---|---|---|

| ultrawide | 1920px+ | Hero band stays at content max-width 1280px; outer gutters grow to ~80px |

| desktop-large | 1440px | Default desktop — 4-up game tile carousel, full primary nav |

| desktop | 1280px | Same layout with narrower outer gutters |

| desktop-small | 1024px | Game tile rail collapses to 3-up; sub-nav remains horizontal |

| tablet | 768px | Game tiles → 2-up; primary nav becomes hamburger drawer |

| mobile | 480px | Single-column everything; hero `{typography.display-xl}` scales 54px → ~32px |

| mobile-narrow | 320px | Section padding tightens to 32px; hero further scales to ~28px |

Touch Targets

All interactive elements meet WCAG AAA (≥ 44×44px). `{component.button-primary}` and `{component.button-commerce}` sit at 48px height with 28px horizontal padding (effective ~48×100px tappable). `{component.text-input}` sits at 48px. `{component.support-search-bar}` sits at 56px. `{component.filter-pill}` is ~36–40px height with 16px padding extending to 44px tappable via inline padding. `{component.carousel-paddle}` is exactly 48×48 circular.

Collapsing Strategy

  • **Primary nav:** desktop horizontal cluster → tablet hamburger drawer at 768px. The right-cluster icons (search, cart, account) stay visible at every breakpoint.
  • **Sub-nav:** desktop horizontal anchor row → tablet horizontal scroll → mobile select dropdown.
  • **Game tile carousel:** 4-up → 3-up → 2-up at 1024 and 768px; carousel paddles stay visible at every desktop breakpoint, hide on mobile in favor of touch-swipe.
  • **Hero bands:** stay full-bleed at every breakpoint; only the internal content column reflows from 2-column (text-left + image-right) to single-column (text above image).
  • **Console showcase:** desktop 5-up thumbnail strip → tablet 3-up + horizontal scroll → mobile 1-up with paddle.
  • **Support page:** desktop 30/70 split (sidebar + body) → tablet sidebar promoted to top accordion → mobile fully collapsed accordion.
  • **Section padding:** `{spacing.section}` (96px) desktop → 64px tablet → 48px mobile.
  • **Hero headline:** `{typography.display-xl}` (54px) at desktop, scaling 44px / 32px / 28px down the breakpoint stack.

Image Behavior

  • Hero imagery (console renders, game key art) uses art-direction crops on mobile so the central subject stays centered when the band collapses to single-column.
  • Game tile cover art preserves 16:9 ratio at every breakpoint; only the column count changes.
  • Console showcase thumbnails maintain their natural aspect (~1:1 product render) across breakpoints.
  • All non-critical imagery is lazy-loaded as the user scrolls into the next chapter.

Iteration Guide

1. Focus on ONE component at a time. Pull its YAML entry and verify every property resolves.

2. Reference component names and tokens directly (`{colors.primary}`, `{component.button-primary-pressed}`, `{rounded.full}`) — do not paraphrase.

3. Run `npx @google/design.md lint DESIGN.md` after edits — `broken-ref`, `contrast-ratio`, and `orphaned-tokens` warnings flag issues automatically.

4. Add new variants as separate component entries (`-pressed`, `-disabled`) — do not bury them inside prose.

5. Default body to `{typography.body-md}` (18px / 400 / 1.5); reach for `{typography.display-xl}` strictly for the page-top hero headline; use `{typography.body-strong}` for primary nav links.

6. Keep `{colors.primary}` scarce per viewport — at most one full-bleed PlayStation Blue band per page.

7. When introducing a new component, ask whether it can be expressed with the existing pill + 8px-radius card + full-bleed-band vocabulary before adding new tokens. The system's strength is that it almost never needs new ones.

Known Gaps

  • **Mobile screenshots not captured** — responsive behavior synthesizes PlayStation's known mobile pattern (hamburger drawer, single-column band reflow, hero downscale) from desktop evidence and the breakpoint stack.
  • **Hover states not documented** by system policy.
  • **Sign-in / authentication chrome** (login modal, account dashboard, profile pages) not in the captured pages.
  • **PlayStation Store** in-store browsing surfaces (PDP / cart / checkout) are not in the captured set — those use a more dense data-table layout that this document does not describe.
  • **Game-page-specific theming** — the `/marathon/` page uses `{colors.marathon-yellow}` as a chapter accent. Other game pages may pull in their own per-title brand colors that vary outside the documented system.
  • **Form validation states** (success / error inline messages) not present in the captured surfaces beyond the `{colors.warning}` color token.

개요

PlayStation의 마케팅 시스템은 시청자를 여러 장으로 스크롤하는 콘솔 출시 예고편처럼 읽혀집니다. 각 섹션은 순수 검정색 `{colors.canvas-dark}`, 순백색 `{colors.canvas-light}` 또는 PlayStation Blue `{colors.primary}` 등 풀 블리드 밴드로 구성되어 있으며, 각 장은 영웅 콘솔 사진, 출시 예정 게임 스트립, PlayStation Plus 등급 배너, "PlayStation 30주년 기념 밴드, PlayStation 블로그의 뉴스 스트립 등 한 가지 편집 순간을 소유합니다. 장 사이에는 장식용 크롬이 없습니다. 섹션 배경 변경은 구분선입니다. 섹션은 `{spacing.section}`(96px) 리듬으로 쌓이고 다음 밴드의 색상이 페이지 전체를 차지합니다.

시스템에는 페이지 아래로 번갈아 표시되는 두 가지 별도의 표면 모드가 있습니다. 즉, 제품 편집 순간(영웅, "ON PLAYSTATION" 밴드, 마라톤 게임 페이지)을 위한 **어두운 캔버스 모드**와 유틸리티 표면(PS5 게임 목록, 지원 페이지, 뉴스 색인)을 위한 **라이트 캔버스 모드**입니다. 두 모드 모두 동일한 크롬 용어를 사용합니다. 완전히 둥근 `{rounded.full}` 알약 버튼, 8px 반경 `{rounded.md}` 카드, 독점 PlayStation SST 페이스입니다. 표면과 표면 색상만 변경됩니다. 세 번째 표면 모드는 마라톤 출시 CTA 스트립, 바닥글 및 모든 '필요한 조치' 배너 등 우선순위가 가장 높은 순간을 위해 예약된 **PlayStation Blue 밴드**(`{colors.primary}` — `#0070d1`)입니다.

타이포그래피는 시스템의 가장 독특한 선택입니다. PlayStation SST는 **무게 300**(가벼움)으로 디스플레이 헤드라인을 렌더링합니다. 이는 대담하고 기하학적인 디스플레이 화면에 쉽게 도달할 수 있는 게임 브랜드로서는 이례적인 일입니다. 가벼운 무게는 크롬에 경쾌하고 거의 편집적인 품질을 제공하여 이미지를 말할 수 있게 해줍니다. 카피는 장식이라기보다는 정보이다. 제목 크기는 조금씩 줄어들고(54 → 44 → 35 → 28 → 22 → 18) 본문은 지원 및 게임 페이지에서 편안하게 긴 형식으로 읽을 수 있도록 줄 높이가 1.5인 18픽셀로 설정됩니다.

**주요 특징:**

  • 3개의 캔버스 챕터 시스템: `{colors.canvas-dark}`(검정색), `{colors.canvas-light}`(흰색), `{colors.primary}`(PlayStation Blue)가 페이지 아래로 번갈아 표시됩니다.
  • PlayStation Blue(`{colors.primary}` — `#0070d1`)는 보편적인 기본 CTA입니다. `{rounded.full}`(9999px)에서 완전한 알약입니다.
  • 커머스 오렌지(`{colors.commerce}` — `#d53b00`)는 '지금 구매' / '선주문' / 매장 작업을 위해 예약된 보조 CTA입니다.
  • PlayStation SST 디스플레이 계층은 -0.1px ~ +0.4px 추적을 통해 **무게 300**으로 렌더링됩니다. 이는 브랜드의 시그니처 경쾌한 편집 목소리입니다.
  • 제품 카드 및 기능 패널의 경우 8픽셀 반경(`{rounded.md}`) 입력의 경우 4px 반경(`{rounded.sm}`); 모든 CTA에 대한 알약(`{rounded.full}`)
  • 게임 타일, 콘솔 렌더링, PS Plus 등급 일러스트레이션이 각 섹션의 60~90%를 차지합니다. 이미지가 스토리텔링을 담당합니다.
  • 컬러 블록 페이지 리듬(관찰된 하나의 밴드 순서): 어두운 영웅 → 밝은 콘솔 쇼케이스 → 어두운 "Great PS4 & PS5 games" 레일 → 밝은 "Discover PlayStation Plus" 등급 밴드 → 밝은 "Playstation 30주년" 콜아웃 → 어두운 "ON PLAYSTATION" 밴드 → 밝은 뉴스 스트립 → 파란색 바닥글

색상

> **소스 페이지:** `/en-tr/`(홈), `/en-tr/ps5/games/`(PS5 게임 목록), `/en-tr/games/marathon/`(단일 게임 페이지), `/tr-tr/support/account/`(지원 센터). 크롬 팔레트는 네 페이지 모두에서 동일합니다. 지원 페이지는 라이트 캔버스 모드만 사용하는 반면 마케팅 페이지는 대체됩니다.

브랜드 및 액센트

  • **PlayStation Blue** (`{colors.primary}` — `#0070d1`): 브랜드의 보편적인 기본 색상입니다. 모든 기본 CTA 알약, 활성 필터 칩, 바닥글 표면, 배지 채우기 및 어두운 표면의 인라인 링크 색상.
  • **PlayStation Blue Pressed** (`{colors.primary-pressed}` — `#0064b7`): 기본 알약의 눌린 상태 — 밝은 표면의 인라인 링크 색상으로도 두 배가 됩니다.
  • **PlayStation Blue Active** (`{colors.primary-active}` — `#004d8d`): 기본 버튼이 깊게 눌러진 상태입니다.
  • **커머스 오렌지**(`{colors.commerce}` — `#d53b00`): 매장/구매/선주문 작업용으로 예약된 보조 CTA입니다. 시스템의 유일한 따뜻한 색상입니다.
  • **커머스 오렌지 누름** (`{colors.commerce-pressed}` — `#aa2f00`): 커머스 버튼이 눌려진 상태입니다.
  • **Marathon Yellow** (`{colors.marathon-yellow}` — `#deff20`): Marathon의 제품 팔레트에서 추출된 채도가 높은 단일 게임 페이지 악센트입니다. 전용 `/marathon/` 게임 페이지 크롬 내에서만 사용되며 시스템의 일반 악센트 어휘의 일부는 아닙니다.

표면

  • **캔버스 다크** (`{colors.canvas-dark}` — `#000000`): 순수한 검정색 영웅 밴드, 기본 탐색 배경, 바닥글 기반. 제품 편집 순간의 주요 표면입니다.
  • **Surface Dark Elevated** (`{colors.surface-dark-elevated}` — `#121314`): 어두운 패널 삽입, PS Plus 등급 배너 배경, "PLAYSTATION용" 그라데이션 끝.
  • **Surface Dark Card** (`{colors.surface-dark-card}` — `#181818`): 게임 타일 채우기, 어두운 제품 카드 배경.
  • **캔버스 라이트** (`{colors.canvas-light}

概要

PlayStation のマーケティング システムは、コンソールのローンチ トレーラーが章ごとにスクロールして視聴者の前を通過するように見えます。各セクションはフルブリード バンド (ピュア ブラック `{colors.canvas-dark}`、トゥルー ホワイト `{colors.canvas-light}`、または PlayStation Blue `{colors.primary}`) で構成されており、各章には 1 つの編集上の瞬間があります: ヒーロー コンソールの写真、近日発売のゲームのストリップ、PlayStation Plus ティアのバナー、「PlayStation 30 周年」記念バンド、PlayStation Blog のニュース ストリップ。章間に装飾的なクロムはありません。セクションの背景の変更は分割線です。セクションは `{spacing.section}` (96 ピクセル) のリズムで積み重ねられ、次のバンドの色がページの端から端まで引き継がれます。

このシステムには、ページ内で交互に表示される 2 つの異なるサーフェス モードがあります。1 つはエディトリアル製品の瞬間 (ヒーロー、「ON PLAYSTATION」バンド、マラソン ゲーム ページ) 用の **ダーク キャンバス モード**、もう 1 つはユーティリティ サーフェス (PS5 ゲームのリスト、サポート ページ、ニュース インデックス) 用の **ライト キャンバス モード**です。どちらのモードも同じクロムボキャブラリー、つまり完全に丸い「{rounded.full}」ピルボタン、8ピクセル半径の「{rounded.md}」カード、独自のPlayStation SSTフェイスを使用しており、表面と表面上の色のみが変わります。 3 番目のサーフェス モードは、**PlayStation Blue バンド** (`{colors.primary}` — `#0070d1`) で、マラソン起動 CTA ストリップ、フッター、および「アクションが必要」バナーなど、最も優先度の高い瞬間のために予約されています。

タイポグラフィーは、このシステムの最も特徴的な選択です。 PlayStation SST は、**ウェイト 300** (軽量) でディスプレイ ヘッドラインをレンダリングします。これは、大胆な幾何学的なディスプレイ面を簡単に実現できるゲーム ブランドとしては異例です。軽量なため、クロームに軽快な、ほとんど編集的な品質が与えられ、画像が語られるようになります。コピーは装飾ではなく情報です。見出しのサイズは細かい増分で減少し (54 → 44 → 35 → 28 → 22 → 18)、本文は 18 ピクセル、行高 1.5 に落ち着き、サポート ページやゲーム ページで長い形式を快適に読むことができます。

**主な特徴:**

  • 3 つのキャンバス チャプター システム: `{colors.canvas-dark}` (黒)、`{colors.canvas-light}` (白)、`{colors.primary}` (PlayStation Blue) がページを下に向かって交互に表示します。
  • PlayStation Blue (`{colors.primary}` — `#0070d1`) はユニバーサル プライマリ CTA です。`{rounded.full}` (9999px) の完全に丸められた錠剤です。
  • コマース オレンジ (`{colors.commerce}` — `#d53b00`) は、「今すぐ購入」/「予約注文」/ストア アクション用に予約された 2 番目の CTA です。
  • PlayStation SST ディスプレイ層は、-0.1 ピクセルから +0.4 ピクセルのトラッキングを使用して **ウェイト 300** でレンダリングします - ブランドの特徴である風通しの良い編集者の声
  • 製品カードと機能パネル用の 8px-radius (`{rounded.md}`)。入力の 4px-radius (`{rounded.sm}`)。 CTAごとに丸薬(`{rounded.full}`)
  • ゲーム タイル、コンソール レンダリング、PS Plus 層のイラストが各セクションの 60 ~ 90% を占め、画像がストーリーを伝えます
  • カラーブロック ページのリズム (観察された 1 つのバンド シーケンス): ダーク ヒーロー → ライト コンソール ショーケース → ダーク「偉大な PS4 & PS5 ゲーム」レール → ライト「Discover PlayStation Plus」ティア バンド → ライト「PlayStation 30 年」コールアウト → ダーク「ON PLAYSTATION」バンド → ライト ニュース ストリップ → ブルー フッター

> **ソース ページ:** `/en-tr/` (ホーム)、`/en-tr/ps5/games/` (PS5 ゲームのリスト)、`/en-tr/games/marathon/` (単一ゲーム ページ)、`/tr-tr/support/account/` (サポート センター)。クロム パレットは 4 ページすべてで同一です。サポート ページはライト キャンバス モードのみを使用し、マーケティング ページは交互に使用します。

ブランドとアクセント

  • **PlayStation Blue** (`{colors.primary}` — `#0070d1`): ブランドの普遍的なプライマリ。すべてのプライマリ CTA ピル、アクティブなフィルター チップ、フッター サーフェス、バッジの塗りつぶし、および暗いサーフェス上のインライン リンクの色。
  • **PlayStation Blue Pressed** (`{colors.primary-pressed}` — `#0064b7`): プライマリ ピルの押された状態 — ライト サーフェス上のインライン リンクの色としても機能します。
  • **PlayStation Blue Active** (`{colors.primary-active}` — `#004d8d`): 主ボタンが深く押された状態。
  • **Commerce Orange** (`{colors.commerce}` — `#d53b00`): 店舗/購入/事前注文アクション用に予約された 2 番目の CTA。システム内で唯一の暖色です。
  • **Commerce Orange Pressed** (`{colors.commerce-pressed}` — `#aa2f00`): コマース ボタンが押された状態。
  • **マラソン イエロー** (`{colors.marathon- yellow}` — `#deff20`): マラソンの製品パレットから抽出された単一の高彩度のゲーム ページ アクセント — 専用の `/marathon/` ゲーム ページ クロム内でのみ使用され、システムの一般的なアクセント語彙の一部ではありません。

表面

  • **キャンバス ダーク** (`{colors.canvas-dark}` — `#000000`): 純粋な黒のヒーロー バンド、メインのナビゲーション背景、フッター ベース。エディトリアル製品の瞬間のための主要な表面。
  • **Surface Dark Elevated** (`{colors.surface-dark-elevated}` — `#121314`): 差し込みダーク パネル、PS Plus 層バナー背景、「ON PLAYSTATION」グラデーション エンド。
  • **Surface Dark Card** (`{colors.surface-dark-card}` — `#181818`): ゲーム タイルの塗りつぶし、暗い製品カードの背景。
  • **キャンバス ライト** (`{colors.canvas-light}